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How To Formulate Ecommerce Email Subject Lines That Convert

Emails on computer making money

Avg. Reading Time - 1:30 mins

Avg. Reading Time - 1:30 mins

Did you know that 33% of email recipients open email based on the subject line alone?

The main aim of the subject line is to get people opening your email!

So, you can see how important it is to get it right!

We've rounded up our top 5 favourite posts, filled with tips and tricks to creating the best converting email subject lines.

Let's kick off with number 5…

5. Best Practices for Email Subject Lines (MailChimp)

MailChimp give some great tips on how to create a good subject line, including a really important section on split-testing.

(Hint: If you ain't testing your subject lines, you really should be!)

Best Practices for Email Subject Lines

4. Hubspot has 19 Eye-Opening Statistics About Sales Email Subject Lines That Affect Open Rates

If you're after some do’s and don’ts when it comes to email subject lines, this HubSpot article is a great place to start.

Ultimately, you want customers to open your emails, so check out this post to see what to do and what not to do:

19 Eye-Opening Statistics About Sales Email Subject Lines That Affect Open Rates

3. Read Sumo's 13 Insanely Clickable Email Subject Line Examples

In this great article, the guys at Sumo actually pick apart 13 proven subject line examples, so you can see how they're formulated.

And then use the methods for your own emails:

13 Insanely Clickable Email Subject Line Examples

2. How to Write Email Subject Lines That Will Increase Your Open Rate By 203% (Neil Patel)

Now you've hopefully picked up on the do’s and don'ts from HubSpot’s article (at number 4), Neil Patel gives some really good advice on the best way to write email subject lines…

To increase your open rate AND your click through rate!

Check out his article by clicking the link below:

How to Write Email Subject Lines That Will Increase Your Open Rate By 203%

1. Oddball Email Subject Line Formulas That NEVER Fail (Digital Marketer)

At Digital Marketer, they scoured through over 3,000 of their clients’ emails to find that the subject lines of their most clicked through emails all followed a particular pattern...

That was that they all followed one of 10 formulas.

So, click the link below to find out what those formulas are, and how you could use them:

10 Oddball Email Subject Line Formulas That NEVER Fail

Are you ready to start writing?

Phew.

That's a lot of information to take in…

…And that's before you've got into the detail of the actual email itself…

…And all of the different types of ecommerce emails.

(But, hopefully, you've already read our article on the different types of ecommerce emails you should be using - we suggest you check it out, if not.)

Or, if you'd prefer a bit of a helping hand from the experts - why not see how we can help you get the most out of email marketing by booking your free consultation call with us?

Let us do the hard work for you...whilst you reap the rewards :O)

Are you ready to start writing?

Phew.

That's a lot of information to take in…

…And that's before you've got into the detail of the actual email itself…

…And all of the different types of ecommerce emails.

(But, hopefully, you've already read our article on the different types of ecommerce emails you should be using - we suggest you check it out, if not.)

Or, if you'd prefer a bit of a helping hand from the experts - why not see how we can help you get the most out of email marketing by booking your free consultation call with us?

Let us do the hard work for you...whilst you reap the rewards :O)